Jason Vincent Oleszczuk
Strategic Creative Director, Designer, Writer & UX Professional
User-centric digital design leader with 15 years of end-to-end brand development experience for Fortune 500 enterprises to feisty start-ups. Hands-on manager and creative ambassador with deep expertise in building high-performing creative design teams to execute digital and social campaigns. Emphatic presenter recognized for big ideas, beautifully simple interactions, and award-winning, insight-driven creative expression.
UI / UX Design
Storytelling & Gaming
Digital Brand Strategy
Consultant - Creative, UX & Brand
MARCH 2017 - Current
Independent consultant leading design and creative strategy for Seattle-based organizations including state political party initiatives spanning district-focused events to major state-wide campaigns. Founder and VP of Experience of a national, non-partisan, nonprofit startup streamlining and facilitating communication between constituents and elected officials. Responsible for leading design thinking strategic brainstorming sessions, brand development and design, UX planning, and copywriting. Currently contracting at POP agency as a lead creative working closely with Microsoft, F5 Networks, Target and Gap Inc. clients.
Resource Ammirati, An IBM Company
San Francisco, CA & Seattle, WA
AUGUST 2009 - MARCH 2017
Shaped creative vision and design for 10+ major tech and retail customers across West Coast region. Established satellite office in San Francisco mobilizing core team in 3 months. Recruited and managed multi-disciplinary retail studio team of 12 (design, interaction, copy) inspiring a culture of creative thinking and innovation.
Grew Microsoft portfolio from $25K to $3M in 3 years expanding from individual page optimization to full experience redesigns for Enterprise, MS Office / Office 365, Windows 10, and Xbox.
Redesigned Speck e-commerce site increasing Speck revenue 400% and defining “fun follows function” internal positioning as key contributor in corporate branding workshops.
Launched gamification campaigns for major tech companies including Autodesk and Adobe, winning Forrester Groundswell Award for Autodesk gamification solution.
Launched 10-channel branding guide and creative, UX, voice, and tone strategy for Puget Sound Energy spanning from web / mobile to social / interactive voice recognition (IVR) to customer service.
Tapped as regional liaison for internal innovation lab proactively conceiving ideas focused on emerging channels (VR/AR, face recognition, mobile); directed and designed for Nike innovation concepts.
Evangelized user-centered design and cross-channel creative strategy by planning, hosting, and leading design workshops and participatory design sessions focused on IBM Design Thinking.
Technology Clients: Microsoft, Adobe, Autodesk, HP, Intel, Intuit, Tecmo, SONOS
Retail Clients: Nike, Reebok, Target, Victoria’s Secret, Burton, Express, Limited Brands, Bath & Body Works
Eddie Bauer, Bellevue, WA
Senior Art Director
NOVEMBER 2008 - AUGUST 2009
Championed digital creative for launch of the new sub-brand, First Ascent, a world-class expedition and ski wear product line built in collaboration with top mountain and ski experts. Hired team of 4 designers, writers, and videographers to deliver across commerce, video, and interactive channels.
Collaborated with CEO to achieve product vision from concept to highly anticipated Mount Everest brand launch, exceeding customer engagement and social media expectations.
Launched integrated, real-time social campaigns across Twitter, YouTube, Facebook, blog, and PR channels while ensuring consistent messaging within brand guidelines.
Re-energized PR communications by introducing interactive digital press kits to boost energy and excitement for upcoming launches, applying agency expertise to corporate setting.
Re-imagined UX/UI for Heritage product line transforming constrained commerce templates into brand narratives connecting users to company values through storytelling.
Resource Interactive, Columbus, OH
Designer to Associate Creative Director
JANUARY 2000 - AUGUST 2008
Spearheaded engaging customer experiences from strategic ideation to project execution by designing digital campaigns and platforms optimized to the constantly evolving digital product landscape. Cultivated voice of the customer (VOC) through user research and market insights.
Led digital marketing design for $1.5M Walmart ecommerce website redesign launched in 6 months yielding 3-year customer retention for banner advertising and driving $9M+ in additional client spend.
Owned pitch and acquisition of numerous $1M+ customer accounts including Speck, HP, Gymboree,
LL Bean, EXPRESS, and Microsoft.
Shaped creation of interaction design practice in partnership with chief creative officer (CCO) mentoring cross-discipline interaction designers.
Pioneered internship program institutionalized for 13 ongoing years to attract talent from top universities.
Promoted 4 times across entry-level graphic designer, senior designer, art director and senior art director to associate creative director.
Ohio State University, Bachelor of Science in Industrial Design
Specialization: Product Design
The concepts explored in games are endlessly interesting to me, and I’ve applied that interest to many of my ideas for clients, sometimes with award-winning results.
Do you have 10 different channels where you talk to your customers and all of them look and sound different? I can help with that, like I did with PSE. Copywriting Naming, headlines, taglines - anything that needs to be concise and clever, I got it covered. Long copy is another story.
I’ve helped companies like Walmart, Bath & Body Works, LLBean and Speck re-imagine their shopping experiences.
Digital & Social Marketing
I’ve developed a multitude of campaigns across traditional display media as well as social media.
A pretty page is just a pretty page if it doesn’t work for the user. Planning the structure and how the user will interact with the information is crucial to a truly beautful experience.
A strong strategic insight is like thermite for brainstorming.
I usually take a mobile-first approach to design. This has been the key to success in my experience with responsive projects.
Inspiration & Obsessions
Virtual Reality & Augmented Reality (AR / VR), 3D Modeling, Unity, Illustration, Typography, 10-foot UI, Video Games, Photography, Product Development
Awards & Recognition
Forrester Groundswell Award
Autodesk Gamification, 2014
ID Magazine, Annual Design Review
Limited Brands Annual Report, 2006
One Show Merit
Burton Snowboards, 2001
One Show Bronze Pencil