The mechanics of engagement have always intrigued me. It helps that I'm a huge gamer. I have been able to apply this curiosity of mine to branded interactive experiences and several innovative (and award winning) gamification campaigns. Learn more.
I have helped a dozen or so major (and minor!) retailers improve their online shopping experience - not just improving usability, but delivering on the brand in beautifully simple ways. The increased sales didn't hurt either. Learn more.