JASON VINCENT OLESZCZUK
CREATIVE DIRECTOR, STRATEGIST, DESIGNER, AND VOXEL ARTIST
CONTACT
jasoncreates@gmail.com
linkedin: http://linkedin.com/in/jasondirects/
portfolio: jasoncreates.com
User-centric digital design leader with more than 15 years of end-to-end design experience with Fortune 500 enterprises to feisty start-ups. Hands-on manager and creative ambassador with deep expertise in building high-performing creative design teams to execute digital campaigns and experiences. Emphatic, impactful presenter recognized for big ideas, beautifully simple interactions, and award-winning, insight-driven creative expression.
Creative Development
UI / UX Design
Video Game Activations
Multi-Channel Campaigns
Branding and Naming
Video Production
Immersive Experiences
Social Media Marketing
Visual and Motion Design
EXPERIENCE
POP
January 2019 – June 2022
Creative Director
Seattle, WA
Leading global email campaign efforts for multiple Xbox first and third-party titles including Halo Infinite, Assassin’s Creed Valhalla, and Forza Horizon 5. Conceived the Xbox Dreamscape Adventure campaign celebrating the launch of the next-gen Xbox Series X. Created 3D voxel branding system for Windows Developer campaigns including naming, visual guidelines development, and web series creation and production. Leading the Content and Production team across geographies – from Seattle to Costa Rica.
Clients: Microsoft (Xbox, Surface, Edge, Learn, Windows) Oracle, F5, Gap Inc., Team USA, Target
INDEPENDENT
March 2017 – January 2019
Consultant - Creative, UX & Brand
Seattle, WA
Independent consultant leading design and creative strategy for Seattle-based organizations including state political party initiatives spanning district-focused events to major state-wide campaigns. Founder and VP of Experience of a national, non-partisan, nonprofit startup streamlining and facilitating communication between constituents and elected officials.
RESOURCE / AMMIRATI, An IBM Company (IBM iX)
Aug 2009 – March 2017
Creative Director
Seattle, WA / San Francisco, CA
Shaped creative vision and design for 10+ major tech and retail customers across West Coast region. Established satellite office in San Francisco mobilizing core team in 3 months. Recruited and managed multi-disciplinary retail studio team of 12 (design, interaction, copy) inspiring a culture of creative thinking and innovation.
Grew Microsoft portfolio from $25K to $3M in 3 years expanding from individual page optimization to full experience redesigns for Enterprise, MS Office / Office 365, Windows 10, and Xbox.
Redesigned Speck e-commerce site increasing Speck revenue 400% and defining brand positioning as key contributor in corporate branding workshops.
Launched 10-channel branding guide and creative, UX, voice, and tone strategy for Puget Sound Energy spanning from web / mobile to social / interactive voice recognition (IVR) to customer service.
Evangelized user-centered design and cross-channel creative strategy by planning, hosting, and leading design workshops and participatory design sessions focused on IBM Design Thinking.
Technology Clients: Microsoft, Adobe, Autodesk, HP, Intel, Intuit, Tecmo, SONOS, F5
Retail Clients: Nike, Reebok, Target, Victoria’s Secret, Burton, Express, Limited Brands, Bath & Body Works, GAP Inc.
EDDIE BAUER
Nov 2008 – Aug 2009
Senior Art Director
Bellevue, WA
Championed digital creative for launch of the new sub-brand, First Ascent, a world-class expedition and ski wear product line built in collaboration with top mountain and ski experts. Hired team of 4 designers, writers, and videographers to deliver across commerce, video, and interactive channels.
Collaborated with CEO to achieve product vision from concept to highly anticipated Mount Everest brand launch, exceeding customer engagement and social media expectations.
Launched integrated, real-time social campaigns across Twitter, YouTube, Facebook, blog, and PR channels while ensuring consistent messaging within brand guidelines.
Education
Ohio State University, Bachelor of Science in Industrial Design
Specialization: Product Design
EXPERTISE
Game Theory
The concepts explored in games are endlessly interesting to me, and I’ve applied that interest to many of my ideas for clients, sometimes with award-winning results.
Branding
Do you have 10 different channels where you talk to your customers and all of them look and sound different? I can help with that, like I did with PSE. Copywriting Naming, headlines, taglines - anything that needs to be concise and clever, I got it covered. Long copy is another story.
Commerce Design
I’ve helped companies like Walmart, Bath & Body Works, LLBean and Speck re-imagine their shopping experiences.
Digital & Social Marketing
I’ve developed a multitude of campaigns across traditional display media as well as social media.
UI/UX
A pretty page is just a pretty page if it doesn’t work for the user. Planning the structure and how the user will interact with the information is crucial to a truly beautiful experience.
Creative Strategy
A strong strategic insight is like thermite for brainstorming.
AWARDS
Silver Addy
Xbox Dreamscape Adventure, 2021
Forrester Groundswell Award
Autodesk Gamification, 2014
Webby Honoree
Speckproducts.com, 2012
ID Magazine, Annual Design Review
Limited Brands Annual Report, 2006
One Show Merit
Burton Snowboards, 2001
One Show Bronze Pencil
EXPRESS, 2001
Silver Clio
EXPRESS, 2000
TOOLS
Proficiency: Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere), MagicaVoxel
Familiarity: XD, Sketch, Figma
INTERESTS
Virtual Reality & Augmented Reality (AR / VR), 3D Modeling, Unity, Illustration, Typography, 10-foot UI, Video Games, Photography, Product Development