The latest campaign from Gymboree Play & Music is a good example of my strategically creative skills. After planning and leading a team brainstorm, I was able to craft an insight that was the springboard for fresh new ways for Gymboree to connect with parents.

The central idea of this campaign is to take common terms from social media and digital interactions and juxtapose them with the real-world sharing, friend-making and playing that happens at Gymboree Play & Music.

Print ads designed for PARENTS Magazine.

Facebook skin to compliment the campaign

Suggested conversation starters for social recognition and interaction

Gymboree Play & Music uses direct mail extensively to reach their customers

Communicating the benefits

 The final ad. They loved the "add friend" t-shirt GWP idea.

The final ad. They loved the "add friend" t-shirt GWP idea.