While not a copywriter by trade, I've picked up an appreciation for the written word over the years and am quite dangerous with a text editor. I know that great design takes more than aesthetically pleasing visuals to make it great. Who knew that some of the most fun I would have writing was for tampons. Yes. Tampons.

Free the tampons is a social campaign with the goal of making feminine products free in all public restrooms everywhere. My idea was to help take the stigma out of these products and lead with a little tongue-in-cheek humor coupled with an iconic graphical style. Enjoy!

FTT 1

Check out the fully-animated, fully responsive campaign site for Free the Tampons.